“For 10 years, I worked to ensure the sustainable sourcing of natural
raw materials throughout the value chain, which led me to search
for a balance between consumer demands, business imperatives,
the integration of CSR themes and the constraints of raw material
buyers and suppliers. I have listened to the point of view of the
entire chain, from consumers to the farmers at the origin, and I've
been out in the field a lot, learning from all the views of this whole
chain to answer the question: "What is a sustainable perfume?
This quest inspired me to create a brand that would be fully
sustainable along the entire value chain. The ultimate ambition
was to have a real positive impact, environmentally, socially and
economically".
It was in September 2021 that his path crossed that of Éric
Stucky de Quay, who came on board to contribute his
marketing expertise. After 15 years in the perfume
industry at L'Oréal, with management responsibilities
at the Paris head office, Éric wanted to put his
knowledge to good use in an impactful project.
Together, they would reinforce the fundamentals
of the Nissaba brand, shaping it to become
a benchmark brand for positive impact
through a plan of targeted actions at both
brand and product level, with the ultimate
and primary aim of helping the
communities of ingredient growers at
the origin of Nissaba's fragrances.