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CREATING A BRAND OF VALUES
Nissaba was born from the experiences and personal convictions
of Sébastien Tissot.
After a long career as head of sustainable sourcing of natural ingredients for the Firmenich group,
Sébastien envisioned a fragrance brand with a sincere commitment and rigorous ethics.
WORDS FROM THE FOUNDER SÉBASTIEN TISSOT
WHAT IS A SUSTAINABLE
PERFUME?
“For 10 years, I worked to ensure the sustainable sourcing of natural
raw materials throughout the value chain, which led me to search
for a balance between consumer demands, business imperatives,
the integration of CSR themes and the constraints of raw material
buyers and suppliers. I have listened to the point of view of the
entire chain, from consumers to the farmers at the origin, and I've
been out in the field a lot, learning from all the views of this whole
chain to answer the question: "What is a sustainable perfume?
This quest inspired me to create a brand that would be fully
sustainable along the entire value chain. The ultimate ambition
was to have a real positive impact, environmentally, socially and
economically".
THE BIRTH OF NISSABA
Sébastien Tissot &
Eric Stucky de Quay
It was in September 2021 that his path crossed that of Éric
Stucky de Quay, who came on board to contribute his
marketing expertise. After 15 years in the perfume
industry at L'Oréal, with management responsibilities
at the Paris head office, Éric wanted to put his
knowledge to good use in an impactful project.
Together, they would reinforce the fundamentals
of the Nissaba brand, shaping it to become
a benchmark brand for positive impact
through a plan of targeted actions at both
brand and product level, with the ultimate
and primary aim of helping the
communities of ingredient growers at
the origin of Nissaba's fragrances.
“For me, the main responsible innovation is the business model I'm keen to implement: the dual ambition of offering a "desirable brand" with a strong, differentiated DNA, and that of offering a brand with an impact, via the financing of farming projects.
We allocate 5% of our sales to this ambition.”
SÉBASTIEN TISSOT
THE STORY BEHIND OUR LOGO
Our icon symbolizes
our ambition to be a
truly regenerative
brand
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